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Why Do We Love Wine?
Copyright 2003 by Robin Garr. All rights reserved. Originally printed March 17, 2003. For more information go to

If the unexamined life is not worth living, as Socrates observed some 2,400 years ago, the same is certainly true of our relationships with the people... and the things...we love.

Today I propose such an examination of our relationship with wine. On the one hand wine is only grape juice, after all. But still, there's something special about this beverage, something that attracts our interest, brings us together to think about it, read about it, talk about it, spend money to buy it, travel long distances to taste it...what is it about this apparently simple beverage that prompts many of us to define our emotional response to it as "love"?

Just as with any relationship, each of us has our own response, and for many of us it's not one single element but a combination of elusive thoughts, opinions and feelings that come together to make wine a special part of our lives. Is it the taste, the effect, the intellectual stimulation associated with a beverage that's also a hobby? Or something else?

To get a sense of where the world's wine lovers stand on this question and whether the love of wine is simpler or more complicated than it seems, we've created a special Wine Lovers' Voting Booth survey this week. Our volunteer advisory panel has come up with a laundry list of possible reasons - some serious, a few intended to be humorous - as we invite you to tell us up to three of the primary reasons why "I love wine because..."

To cast your anonymous vote, you're invited to visit the Voting Booth.


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